Conventions

Conventions

3 types of sign:

1. Icon/Iconic
2. Index/Indexical
3. Symbol/Symbolic

"We are living in a sea of semiotics"

Sven E Carlsson (1999) Media theorist: "Media artists represent themselves as

• Comercial exhibitionist
• Televised bard
• Electronic shaman

1. Commercial Exhibtionist - Presenting themselves as a brand. 'selling their appearance as well as their musical talent. Their face, clothing style and lifestyle.'

EG)
Jenny from the block - Jennifer Lopez (2002)
Drunk in love - Beyonce (2013)

2. Televised Bard - Representing themselves as part of a story or as a story trailer.
EG)

7 years - Lukas Graham (2016)

3. Electronic shaman - Generally big budget productions where the artist has immortal powers or adopts the alter ego of another iconic personality, character or superhero.
EG)

Scream - Micheal Jackson (1995)

Roar - Katy Perry (2013)