Artist Identity

NAME:
             My artist will be named "Free Son" I chose this name as conventions of indie folk music have natural associations, and there is nothing more natural than birth, and because my artist is male, I felt 'son' is a fitting name. Obviously 'son' isn't really a standing out name so I started mind-mapping other names to put either side of it. examples I thought of were;

• "Only and Son" - which I really liked, so I googled it to see if it was a name of an artist already, it wasn't, however, it is the name of an indie clothing company, which was disappointing, as even though I could have still used it, I wanted it to be original. 
• "One Son" - Although I did like this, idea, I felt it sounded quite generic and dull, so I carried on brainstorming.
• "Free Son" - My final decision, I chose this because it was an original idea and also one I drew fairly fond of straight away because of the simplicity of it. 

LOGO:

Artists of the indie-folk genre don't necessarily have a logo as such, so therefore it left me with a lot of freedom to create a logo, however I didn't want to fall into a trap where I over-complicate it using a lot of computer-generated effects, as a more natural, less complex logo would look a lot nicer and will also roughly comply with conventions of indie-folk. Firstly, I added a green background to the logo as it has conventions of nature, which I felt looked pretty smart, however, I had an idea to add a faded image behind the text which I decided would be leaves as again, follows the conventions of nature. Firstly I tried a single leaf, and used the tool in Photoshop which changes the opacity of an image and put it to the first logo. I feel this image looked OK at best, so I took a photo of autumn leaves outside my house and used this instead, again I used the opacity tool and placed it to the original logo I created. I feel this is the best overall logo and I will hopefully use this as my final one.

COSTUME:

Outfit choice in location.

The costume of my artist is the part of their identity I put the most thought into, the artists name came to me fairly quickly, however the costume of the artist needed a lot more thought to it, I had two rough directions to follow regarding following conventions of the genre of indie-folk, one being formal, and one being very natural, often matching their setting (which would conventionally be outdoors in nature). I decided to choose the formal attire option. This concentrated what I had to choose from now, but I still put a lot of thought into it. I decided to choose a 'smart but casual' outfit for my artist. Whilst on holiday over the half-term I noticed an 'only and sons' shirt and recognized the name of the brand from when I was choosing the name of my artist a few weeks beforehand, so I decided it would be a nice touch to wear this for my music video, so I bought it. My artist will also be wearing smart black shoes, skinny black jeans and a blazer.
Females in this genre typically wear free-flowing dresses. If I was to add a female into the narrative they would be dressed this way, however, I am not intending to use a female performer.