To get an idea of my audience, I created survey on 'Survey Monkey' which can be found here:
Indie folk music has a broad range of listeners as it has elements of many different genres in it, therefore having the ability to attract new listeners.
Demographics:
For indie folk, many things vary for the target audience, especially age between gender.
- Male audience
- The male audience for indie folk music is an older, smaller age gap of a target audience than females, the male target audience ranges from ages 17-23.
- Reasons for this could be the nature of the melodies and the lyrical-to-video relationship. This could reflect Andrew Goodwin's theory of where the music video has a clear link to the lyrics being sang.
- Female audience
- Females have a much younger, starter age when they typically start listening to indie folk. It is also a broader age-range to the males, at 13-25.
- The reason the genre could be more popular with females is that it is mellow and calm. The lyrics could also have a huge impact on this, as common themes of songs in indie folk are love, heartbreak, relationships, nature and beauty.
Mood Board
My mood board has aspects of what my audience would like, and has conventions of what the genre is.
To start I created a blank Photoshop piece and created a background to it using silhouettes of a tree line and birds in flight. Then I went on '1001freefonts.com' to get a font to use as my title and to add my name to the piece. Then I added some images of what instruments are featured in the genre (Double Bass, Acoustic guitar and a violin for example). Then proceeded to add more features to it.
Things which feature in my mood board.
To start I created a blank Photoshop piece and created a background to it using silhouettes of a tree line and birds in flight. Then I went on '1001freefonts.com' to get a font to use as my title and to add my name to the piece. Then I added some images of what instruments are featured in the genre (Double Bass, Acoustic guitar and a violin for example). Then proceeded to add more features to it.
Things which feature in my mood board.
- Instruments used in indie folk music.
- Indie folk artists.
- Indie folk album covers.
- Clothing worn my artists.
- Clothing brands worn by 'indie' people.
- An image I took at the location where I will be shooting my video.
- 'Instagram filters' - something my survey discovered.
- A bird.
- Social media used by listeners.
No comments:
Post a Comment